The OTC Marketing Awards 2010 consists of 19 Awards
OTC Company of the Year
Sponsored by IMS Consumer Health and IRI
OTC Brand of the Year
Sponsored by Euro RSCG Life
OTC Launch of the Year
Sponsored by Tena
OTC Brand Revitalisation of the Year
Sponsored by Spink
Most Innovative New OTC Product
Sponsored by SourceOTC
Best OTC Marketing Campaign on a Big Budget
Sponsored by IRI
Best OTC Marketing Campaign on a Small Budget

Best OTC Consumer Advertising on Television
Sponsored by Pegasus
Best OTC Consumer Advertising in the Press
Best OTC Consumer Advertising Out-of-Home
Best OTC Consumer Advertising on the Internet
Best OTC Public Relations Campaign for a Medicine
Best OTC Public Relations Campaign for a Non-Medicine
Best OTC Packaging Design
Best OTC Trade & Professional Advertising
Sponsored by OTC Magazine
Best OTC Pharmacy Training
Best OTC Pharmacy Support Package
Sponsored by Company Chemists' Association
Best OTC Pharmacy Salesforce
Sponsored by IMS Consumer Health

Best OTC Multiple Retailer of the Year
Sponsored by Company Chemists' Association and OTC bulletin